I have been working with Sitecore EXM 9.3 for a while now. I have worked on a project with some pretty advanced requirements. EXM has some pretty great capabilities and those are easy to find as that is what all the marketing focuses on. But what are some core capabilities it is still missing? Here is my list. If you have more please leave a comment. Limited Subject line personalization Ok, yes it does have the ability to personalize a subject line. You can put tokens into the subject line like first name and last name. You can even create your own custom tokens. But what if you want the subject line to change more than just by a token? This is something you cannot do, at least not out of the box. This can cause a challenge when you have a marketing automation campaign that sends a series of emails. The content gets personalized based on the series of emails they are getting. But it means the subject line for that email is pretty much the same. This is not ideal when talking about hi